ABOUT US /back/
REBUILDING SINCE 57.COM™ is the ultimate fan response to our favorite team to hate. The idea was bred from the thrashing we received playing on Thanksgiving against Indianapolis (The one with Peyton
lighting us up for at least 5 TD's). During dinner that evening we wanted to come up with something that was in response to the years of being the worst team in football. The idea was created after someone at
the table said "We'll we have been rebuilding since the last time they won the title" and the idea was shortened to the tag line that we use to this day, "Rebuilding Since 57".
After that dinner in 2005 we decided to make up some T-shirts and head down to the next home game and see if there was any interest in a sarcastic t-shirt smartly bashing the one constant sports disappointment
in Detroit. The response was soo great at the game that we created www.since57.com and started selling shirts online. We also sent out our creation to local reporters, journalist, dj's, etc. Rebuilding Since 57 really
took off when we hit the sports section of the Detroit Free Press. The demand for the T-shirts has had us create new shirts each year since then, even creating a 50 year anniversary t-shirt in response to the lack
of winning anything during that time. This year we have created a limited edition T-shirt in response to our inept team winning all four pre-season games. We were convinced it would of unfortunately been the only 4 game
winning streak and we had no idea it would lead to Zero and XVI. So sit back, buy a shirt for yourself, and pray the Ford family does the right thing. THE ONE TEAM TO LOSE THEM ALL.
